Apply for your own TLD extension in the ICANN New gTLD Program 2026. Join brands like Google, Amazon, and BMW in owning your branded namespace.
The ICANN New gTLD Program allows organizations to apply for and operate their own top-level domain (TLD) extension — the part that comes after the dot in a web address. This is not about registering domains like example.com; it's about becoming the registry operator for an entire extension like .yourbrand or .yourcity.
Organizations like Google (.google), Amazon (.amazon), BMW (.bmw), and cities like London (.london) and New York (.nyc) have already secured their own TLDs. The 2026 application round is your opportunity to join them.
Discover the strategic advantages of becoming a registry operator
Own your entire digital namespace. Only you can register domains under your TLD, eliminating cybersquatting and brand dilution forever.
Control every domain in your namespace. Implement strict security protocols and protect customers from phishing and brand abuse.
Create intuitive, branded domains: brand.yourbrand, careers.yourbrand, support.yourbrand. Short, memorable, and unmistakably you.
Create geographically relevant domains: europe.yourbrand, asia.yourbrand — all under your control and consistent with your brand.
Stop paying for defensive registrations across hundreds of TLDs. Your own TLD eliminates the need to protect your brand elsewhere.
Position your organization at the forefront of digital innovation. Ready for IoT, blockchain, and the next generation of internet services.
Choose the category that aligns with your organization's goals
.google, .bmw, .canon
For exclusive use by the brand owner and affiliates. Requires registered trademark and SMD file from Trademark Clearinghouse.
.app, .blog, .store
Open or restricted registration for general use. Create a new namespace for an industry, interest, or community.
.london, .nyc, .berlin
City, region, or country names. Requires government support letter and benefits local communities.
.coop, .cat, .scot
Serves a specific community with defined membership criteria and community endorsement.
.在线 (Chinese), .сайт (Cyrillic)
Internationalized Domain Names in non-ASCII scripts: Chinese, Arabic, Cyrillic, Devanagari, and more.
April 30 - August 12, 2026
105-day application window. No late submissions accepted. Payment due 7 days after window closes (August 19, 2026).
$227,000 USD
Per string applied for. Covers background screening, financial, technical, and policy evaluation. Non-refundable.
440 Pages
Published December 16, 2025. Complete guide to the application process, requirements, and evaluation criteria.
October 2026
~9 weeks after window closes. ICANN publishes all applications. String Confirmation Day follows 14 days later.
Leading organizations that have secured their own TLD extensions:
Used across Google's services: blog.google, ai.google, design.google
Supports Amazon's ecosystem of services and innovations
Regional sites, model pages, and brand experiences
Official TLD for London businesses and residents
800,000+ registrations, HTTPS-only from launch
350,000+ registrations, developer-focused namespace
The 2026 application window opens April 30, 2026. Start preparing your application now to ensure success.